This page is not about Mesothelioma

There are numerous lists circulating on the internet that supposedly give the AdSense payout for a bunch of search terms. At the top of these lists is usually the term Mesothelioma and its variations. The payouts quoted for these terms have been as high as $160 per click.

The existence of this list has had an amazing effect on the internet. Thousands of people, drooling at the thought untold riches at $160 per click, have created web pages and entire websites catering solely to this fairly obscure former of cancer. Would you believe that there are 10.3 million pages on the internet that mention Mesothelioma.

The list also mentions some specific search phrases "Mesothelioma lawyer Texas" is one of them. If we plug that into Google, we find an amazing 1.07 million pages. Once we remove the people who are discussing the list rather than the disease, we are left with 154,000 pages. Most of these pages exist for the sole purpose of trying to capture a piece of that AdSense pie.

And how big is that pie?

Googles keyword finding tool will tell us how many searches are conducted for that phrase monthly. The answer is 1890 searches.

That is not a typo. There are 154,000 pages chasing 1890 visitors a month.

That pie is being sliced pretty thin, so thin as to be almost invisible.

If we were to assume that every one of those searches results in 1 click on an ad that pays $160 then the average Mesothelioma lawyers in Texas page will earn $2 per month.

The math is actually even worse than that. For many reasons the AdSense publishers will never see $160/click. Anecdotal evidence suggests that the actual payout is less than $5 per click.

Let us be very generous. There are more people clicking on these ads than our 1890 searchers. Even if we were to assume that 50 times as many people click as there are searchers once we factor in the lower actual payout we, then we are all the way up to an average of $3 month per page.

Nobody is going to get rich at $3 per month.

Did you know that there are 14798 active and expired domain names that contain the word Mesothelioma? They paid domain registration fees (and hosting fees) for the privilege of chasing the proverbial big payout.

Did you know that there are 22 existing or expired domain names that contain the words Mesothelioma lawyer Texas?

There is a lesson in here. That lesson would do your research, and don’t assume that any simple and easy path to riches will actually work.